MOVEX, is among the collaborating institutions for the realization of internships for the Master of Design in Leather + Piel, directed by Enrique Loewe
The Fashion and Design School, Centro Superior de Diseno y Moda de Madrid , in collaboration with Loewe Foundation, have created the first Master of Design in Leather, made up of two independent postgraduate courses: the first one, Leather Bag Design, will be developed between February and May 2012, while the second one, Leather Shoe Design would begin in October.
The Master was founded with the goal, in the words of Enrique Loewe, "to become the benchmark in leather design, exploring the complicity between a cutting edge concept of craftwork and a new vision, cooler and more emotional world of luxury ". In this direction, one of the distinguishing features of this Master is based on the development of a traditional design methodology, "craftwork provides a more authentic, honest and experiential reality. To work with leather, you must design with your hands, restoring the sensory dialogue with the material." To that end, it is necessary to know in depth the craftwork techniques used, so the Master will have the collaboration of renowned artisans and designers who have worked in Loewe.
The methodology of the Master has been developed by Juan Carlos Santos, a trend analyst who has organized several workshops with designers and artisans in Spain and Latin America. "On the one hand, our methodology is based on a conceptual approach to design: learning to tell a story that will excite the consumer, to which consumers identify themselves" said Juan Carlos. "On the other hand, our approach is quite practical: they start designing from the first day, with the help of renowned designers, and they will learn the necessary techniques on the fly, with the support of professional craftsmen".
The Master will also have the prestigious collaboration of professionals who will bring a deep theoretical support. Pedro Mansilla, sociologist specialized in fashion, will deal with the role of fashion in the configuration of the individuals´ identity. Indeed, the accessories in general, and the bag in particular, have gone from being a mere accessory to play a protagonist paper in the configuration of the image of people, because they let you play more risky and varied roles, enhancing customization. Fernando Aguirre, chairman of Agatha Ruiz de la Prada, will contribute with his experience from a fashion marketing point o view, "a market in which supplements are growing exponentially, with high levels of profitability, so most relevant companies of pret-a-porter are incorporating lines of handbags in their collections, which is causing a great demand for specialized designers". The master classes will be taught at the Museo del Traje.
The academic program is complemented with one month internship in a company as significant as Loewe, Olympus, Lottusse or Sara Navarro, as well as with some of the best companies in Ubrique, in coordination with Movex, the technological center of Leather. And thanks to the collaboration of ACME, the Association of Fashion Designers, students will also have the possibility of practice with some of the most renowned Spanish artists.