twitter

english - español

imagen

web corporativa
market_explorer
perfil_contratante
portal_ventas
observatorio/mapa
ROUNDTABLE ON EMPLOYMENT IN THE SECTOR IN UBRIQUE

Provincial Delegation of Economy, Innovation and Science participated in this initiative of the Federation of Travel Agencies '88 Ubrique Sierra, where it was stated that the coordination of goals and teamwork are some of the key to the advancement of the leather sector in Cadiz. The Movex Foundation took also part to this event as well as representatives of Empiel and trade unions CCOO and UGT. The forum gave the opportunity to reflect on the present and future of the cluster of leather, following the meetings as workshops on leather organized by Movex, whose findings were used as the basis of a Cluster Plan of Action of the Skin to improve the situation of the sector, commissioned by the Agency IDEA. Among the key factors to face the challenges of the cluster of leather are:

• The group conscience to allow effective collaborations.
• The development of positive attitudes that allow greater flexibility.
• Increased level of commitment at the political-business-association.
• Creation of consistent quality in all areas.
• Lines of funding that will allow stability and growth.

The Action Plan is a comprehensive plan that includes rescue operations, reconfiguration and development of the sector. Within this strategy it is contemplated that the process for an industrial structure that competes on price, as is the leather goods sector in Andalusia today, turns to become an industry of the future with greater strength, and compete in value are predictable and requires three phases: consolidation or rescue, a second phase of reconfiguration and third phase of growth as the result of the previous stages.

CONFERENCE ON THE PROTECTION OF DESIGN AND TRADEMARK

Organized by Movex and the Center for Business Development Support (CADE) of the municipality, in collaboration with the Agency IDEA, the Andalusian Association of Design and the leather goods company Trade Curtidos.

CONFERENCE ON THE METHODOLOGY FOR OPTIMIZATION OF PRODUCTION PROCESSES 'LEAN MANUFACTURING'

A series of lectures organized by the Foundation Movex. This initiative is part of the project Obsidium-Iprod, a network project between several technology centers, which aims to give a boost to innovation and improved management of production in Andalusian companies in each sector. The "lean manufacturing" is a methodology of work aimed to reduce costs and waste that occur in production, and improving processes. It uses a series of management tools and seeks at all times continuous improvement process.

PRESENTATION OF RESULTS OF BRAND AND COMMUNICATION PLAN IN THE FIELD OF LEATHER: PIEL PIEL

Powered by the Chamber of Commerce, Industry and Navigation of Cadiz and the Movex Foundation, with funding from the Agency IDEA. Objective: To sensitize the leather industry on the importance of branding as a tool of differentiation, including strengthening the design and innovation as ways to improve competitiveness. The Plan has helped to bring design and innovation to a sector characterized by tradition and craftworks. To accomplish this, about ten companies of the Sierra de Cadiz were selected among thirty candidates, most from Ubrique, although also with the presence of brands Prado del Rey and El Bosque. After launching the initiative, companies have relied on guidance for defining their strategies, both in product design and in marketing and communication policies. Thus, we have carried out the repositioning brands through product design, definition of brands, and image improvement. This project began in Ubrique, with a seminar on Fashion and Leather Goods, where the renowned designer Modesto Lomba, president of the Association of Fashion Designers of Spain, announced experiences developed by ACME as the Organic oil projects of Andalusia, or 'La Rioja Style'. Since then, collaboration between companies and designers has had as a result various collections of fashion leather, displayed in the exhibition 'Piel, Piel. Spanish Leather Collection 2009-2010'. Spanish Leather Collection 2009-2010 '. Movex's work has consisted of a service of 'coach and training' or specialized consulting on creating a corporate brand value that is recognized and appreciated by potential consumers. Movex has favored the transfer of technology and knowledge as well as the transfer of experiences between these companies and other firms in this or other related sectors. Movex's work has consisted of a service of 'coach and training' or specialized consulting on creating a corporate brand value that is recognized and appreciated by potential consumers. Movex has favored the transfer of technology and knowledge as well as the transfer of experiences between these companies and other firms in this or other related sectors.

PARTICIPATION IN CONFERENCE ON BUSINESS AND SUCCESS STRATEGIC POSITION IN THE MARKET

In the framework of the 'Valora', driven by this Ministry. Involvement of the companies Motards and iSobre selected by Movex for participation in this initiative. Eight local companies were selected to participate in 'Valora', an initiative to improve business competitiveness through differentiation and successful strategic positioning. The first phase involved diagnostic studies of each company whose proposals by specialized technicians have been introduced later. The "Project Valora" has enabled the realization of more than a hundred diagnoses in Andalusia, involving up to 11 economic sectors represented through the various technology centers in Andalusia, among which is The Foundation Movex.